New insight. New opportunity.
A customer experience map reveals unmet needs
The American Association for the Study of Liver Diseases (AASLD) is the leading organization of scientists and health care professionals committed to preventing and curing liver disease. Boldr Strategic Consulting was tasked with helping AASLD better tell their story and better use digital technology to engage core audiences.
Stepping into the shoes of conference attendees
The effort started with a usability assessment and competitive analysis. Our strategy and UX team attended the Liver Conference with the task of “becoming the user”. We were able to help provide raw insights into the barriers that prevented AASLD customers from fully engaging with the association.
A disjointed member experience
We discovered that of the 10,000 people that attended the Liver Meeting – only a small percentage were actual members of the association. Many attendees did not know that AASLD was a membership organization. We recommended integrating high touch conference experiences with valuable but lower touch experiences to create a more complete connection with the AASLD brand in the minds of meeting attendees.
Next Steps: A New Website
Our team architected and developed a solution that integrated multiple websites, databases and third-party systems. This improved the ability to find information from multiple online sources within the AASLD ecosystem. A faceted search (SOLR) made findability even easier.
Final Result
Recommendations were not limited to digital technology. Ideas for new revenue streams, signage at the conference, and "things to stop doing" were included in our final report. What followed was a complete redesign of the website. This was the start of a long term relationship with AASLD. Four years later, our team consults on digital technology, staffing, integration and online marketing.
