Workshops & Training
Choose one, or many, of our complimentary educational workshops in organizational management, content & marketing, innovation & creativity, analytics and technology.
1. Technology beyond data silos: supporting the customer journey
The ability to maintain a conversation that is both contextually aware and relevant, across multiple touch points, is becoming increasingly difficult. Disjointed processes and systems present a significant barrier to direct engagement in a way that makes your customers feel unique and listened to. In this workshop, learn how innovating the customer experience can reduce costs, increase customer retention and drive sales.
2. Mapping Matters: The “secret sauce” to a personalized customer experience
A Customer Journey Map can serve as the underlying structure of your customer experience strategy, offering a clear view of customer interactions as they navigate throughout your organization. In this workshop, learn how developing an accurate map of those interactions, and therefore a single view of your customers’ experiences, is not only obtaining the customer’s perspective of that journey, but building it using input from the various departments across your company that affect the customer experience.
3. Building your team in a digital age: The CMO/CTO role
To become truly digital, you need to rethink your overall strategy, embedding digital thought processes into your cultural fiber so that they guide the ways you work and compete. For leaders of larger organizations, this imperative can seem daunting. It takes courage to find new ways to balance predictability, industrialization and standardization with agility, responsiveness, and flexibility. In this workshop, learn how to alter your leadership styles to facilitate quick and accurate decision-making.
4. Chief Digital Officer: What does that mean and what does a CDO do?
While the position isn’t exactly new, what’s required of the average CDO is. Gone are the days of being responsible for introducing basic digital capabilities and perhaps piloting a handful of initiatives. The CDO is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new organizations. The pace is fast and the stakes are high. In this workshop, learn how CDOs must get digital right if their organizations are to successfully compete in the marketplace.
5. Is leading in the digital age different?
Digital. It means so many things to so many people. In terms of organization drivers, it emerges in the form of digital strategy: the need to offer customers/consumers multiple channels to engage with the organization and the drive for digital services. In organizational culture, it shows up in ever increasing demands for collaboration, innovation and inter-generational understanding, as digital natives enter the workforce in greater numbers. In this workshop, learn how to develop leaders with a well-rounded skillset and how to help them adapt in the face of increasing disruption.
6. Digital trends you must understand: Don’t get left behind
Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own. Computers are deciding which products to stock on shelves, doing legal research and even winning game shows. They will soon be driving our cars and making medical diagnoses. In this workshop, learn which trends are on the rise and what will drive the future of technology.
7. Website redesign 101: What to know before starting your project
A website should act as the front door to your organization: showcasing the breadth of your offerings and increasing revenue.. If it’s not doing both right now, a redesign should be in your plan for the near future. Without a top-quality website, your online presence is hindered even if your direct competition doesn’t have a tech-savvy website. Establishing an effective and engaging website shows your visitors that you care about the details. In this workshop, learn what you should know before you start a redesign project.
Content & Marketing
1. Writing for the web: Ingredients to great content
In order to boost SEO rankings, and gain traffic and leads, you need to have great content. Not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on its performance. Whether your website is the face of an organization or a vehicle for your personal hobby, it’s important to do it right. In this workshop, learn how to develop great content that converts.
2. 140 characters or less: Creating shareable content
You have a great website and you do great work. But do people find you online? And once they find you, do you get them talking about the great work you do? In this workshop, learn how you can make it easy and attractive for people to share and re-share your content.
3. Create a killer online marketing plan: Your roadmap to success
Are you making the most of your online marketing? With so many potential customers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide an experience that stands apart to help them choose your brand. In this workshop, learn how to review your current capabilities so you can compare to competitors and then create a roadmap to prioritize for digital transformation.
4. What's your story: Creating your content calendar that works for you
Companies are defined today by their unique story. When your company wants to be viewed as an expert in your industry, it’s essential to produce regular content that reinforces that message. In this workshop, learn to create content that helps craft a story about your organization, drive home your unique value and inform potential customers why they should buy your product or service over others.
5. Email Marketing: Writing copy that converts
Does your email copy result in the profits you need? In this workshop, learn how to write first class email copy, calls to action and subject lines that convert your leads into repeat customers.
6. Email Marketing: Essential metrics you should be tracking
What is the goal of your email marketing? Is it to grow a subscriber database? Generate more leads? To convert more existing leads into customers? Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you'll need to track in order to determine how you're progressing toward that goal. In this workshop, learn which metrics you should be paying attention to in your email marketing efforts.
7. Content Personalization: What is it and why you need it?
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying. In this workshop, learn how to integrate personalization into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers.
Innovation & Creativity
1. Design Thinking
Although design is most often used to describe an object or end result, design in its most effective form is a process, an action, a verb rather than a noun. A protocol for solving problems and discovering new opportunities, Design Thinking describes a repeatable process employing unique and creative techniques which yield guaranteed results — usually results that exceed initial expectations. In this workshop, learn how to embrace design thinking in your organization.
2. Ideation Session: Brainstorming at its best
There is a right way and a wrong way to run a brainstorm or ideation meeting. Ideation sessions are meant to convert the creativity energy of a brainstorm into actionable output. Participants walk away from ideation sessions with breakthrough ideas and executions. In this workshop, learn how ideation sessions create value and how to welcome a high quantity of ideas before selecting one quality idea.
1. Intro to Google Analytics: Metrics matter
Google Analytics is a fantastic source of data on website traffic, but proper analysis of Google Analytics can tell you so much more than simply how much traffic your site is getting. In addition to traffic breakdown, interpretation of Google Analytics can also show you how visitors are engaging with your site by reporting on key areas. In this workshop, learn how analytical data enables more robust conclusions about site usage.
2. Listen Up: The Need for Social Media Monitoring
To better leverage the social conversations that matter most, it’s essential to incorporate social media monitoring into your overall social strategy. In this workshop, learn how to advance your efforts on that front and, in doing so, give your brand a competitive advantage.
1. Drupal 101: Everything you need to know
A digital experience platform that knows your web content must reach more than just websites! Built so you can deliver the right content to the right person at the right time - on the right device. In this workshop, learn how Drupal’s modular approach and ready-to-go configurations provide rapid time to market and the ability to keep pace with digital evolution.